The Seattle Times Company is one newspaper firm that

  has recognized the need for change and done something about

  it. In the newspaper industry, papers must reflect the diversity

  of the communities to which they provide information.

  It must reflect that diversity with their news coverage or risk  S1._______

  losing their readers' interest and their advertisers' support.

  Operating within Seattle, which has 20 percents racial  S2.________

  minorities, the paper has put into place policies and

  procedures for hiring and maintain a diverse workforce. The S3._______

  underlying reason for the change is that for information to be

  fair, appropriate, and subjective, it should be reported by the  S4._________

  same kind of population that reads it.

  A diversity committee composed of reporters, editors, and

  photographers meets regularly to value the Seattle Times'  S5.________

  content and to educate the rest of the newsroom staff about

  diversity issues. In an addition, the paper instituted a content  S6.________

  audit(审查) that evaluates the frequency and manner of

  representation of woman and people of color in photographs.  S7._________

  Early audits showed that minorities were pictured far too

  infrequently and were pictured with a disproportionate

  number of negative articles. The audit results from  S8.________

  improvement in the frequency of majority representation and  S9.________

  their portrayal in neutral or positive situations. And, with a  S10._______

  result, the Seattle Times has improved as a newspaper.

  The diversity training and content audits helped the Seattle

  Times Company to win the Personnel Journal Optimal Award

  for excellence in managing change.


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