2012年6月英语六级完形填空训练(1)

  Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities 62 it operates, and by federal and local govemments. Public image is controllable 63 considerable extent, just as the product, price, place, and promotional efforts are.

  A firm’s public image plays a vital role in the 64 of the firm and its products to employees, customers, and to such outsiders 65 stockholders, suppliers, creditors ,government officials, as well as 66 special groups. With some things it is impossible to 67 all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, 68 it will undoubtedly find 69 from employees who see their jobs 70 .

     On the other hand, high and service standards should bring almost complete approval, 71 low and 72 claims would be widely looked down up on. A firm’s public image, if it is good, should be treasured and protected. It is a valuable 73 that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, it is not easily 74 or imitated by competitors. Such an image may enable a firm to 75 higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most 76 creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price-earnings 77 than other firms in the same industry with such a good reputation and public image.

  A number of factors affect the public image of a corporation. 78 include physical 79 , contacts of outsiders 80 company employees, product quality and dependability, prices 81 to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.

  62.
  [A] which
  [B] what
  [C] where
  [D] whom
  63.
  [A] in
  [B] within
  [C] on
  [D] to
  64.
  [A] attraction
  [B] attachment
  [C] affection
  [D] generalization
  65.
  [A] and
  [B] with
  [C] as
  [D] for
  66.
  [A] converse
  [B] diverse
  [C] reverse
  [D] universe
  67.
  [A] satisfy
  [B] treat
  [C] amuse
  [D] entertain
  68.
  [A] so
  [B] then
  [C] thus
  [D] but
  69.
  [A] support
  [B] identification
  [C] compliment
  [D] resistance
  70.
  [A] ensured
  [B] promoted
  [C] threatened
  [D] unemployed
  71.
  [A] because
  [B] while
  [C] though
  [D] when
  72.
  [A] false
  [B] fake
  [C] artificial
  [D] counterfeit
  
  73.
  [A] fortune
  [B] asset
  [C] possession
  [D] property
  74.
  [A] countered
  [B] defeated
  [C] repelled
  [D] compelled
  75.
  [A] pay
  [B] get
  [C] order
  [D] charge
  76.
  [A] favorite
  [B] prosperous
  [C] favorable
  [D] prospective
  77.
  [A] rate
  [B] ratio
  [C] ration
  [D] interest
  78.
  [A] These
  [B] They
  [c] that
  [D] It
  79.
  [A] appliances
  [B] equipment
  [C] devices
  [D] facilities
  80.
  [A] on
  [B] with
  [C] in
  [D] along
  81.
  [A] relative
  [B] related
  [C] reliable
  [D] reconcilable

      大意:本文主要介绍了企业公众形象这一话题。公众形象对于一个企业起着至关重要的作用,因此需要保护好企业的良好形象,因为它对企业来说是非常有价值的资产。文中提到一些因素或许会对企业的形象产生一定影响。

【答案见下页】
文章分页 [1] [2]
发表评论
表情
emotemotemotemotemot
emotemotemotemotemot
emotemotemotemotemot
emotemotemotemotemot
emotemotemotemotemot
打开HTML
打开UBB
打开表情
隐藏
记住我
昵称   密码   游客无需密码
网址   电邮   [注册]