Who won the World Cup 1994 football game? What happened at the United Nations? How did the critics like the new play? 1 an event takes place; newspapers are on the streets 2 the details. Wherever anything happens in the world, reports are on the spot to 3 the news.

  Newspapers have one basic 4 , to get the news as quickly as possible from its source, from those who make it to those who want to 5 it. Radio, telegraph, television, and 6 inventions brought competition for newspapers. So did the development of magazines and other means of communication. 7 , this competition merely spurred the newspapers on. They quickly made use of the newer and faster means of communication to improve the 8 and thus the efficiency of their own operations. Today more newspapers are 9 and read than ever before. Competition also led newspapers to branch out to many other fields. Besides keeping readers 10 of the latest news, today's newspapers 11 and influence readers about politics and other important and serious matters. Newspapers influence readers' economic choices 12 advertising. Most newspapers depend on advertising for their very 13 .Newspapers are sold at a price that 14 even a small fraction of the cost of production. The main 15 of income for most newspapers is commercial advertising. The 16 in selling advertising depends on a newspaper's value to advertisers. This 17 in terms of circulation. How many people read the newspaper? Circulation depends 18 on the work of the circulation department and on the services or entertainment 19 in a newspaper's pages. But for the most part, circulation depends on a newspaper's value to readers as a source of information 20 the community, city, country, state, nation, and world—and even outer space.

  1.A.Just when B.While C.Soon after D.Before
  2.A.to give B.giving C.given D.being given
  3.A.gather B.spread C.carry D.bring
  4.A.reason B.cause C.problem D.purpose
  5.A.make B.publish C.know D.write
  6.A.another B.other C.one another D.the other
  7.A.However B.And C.Therefore D.So
  8.A.value B.ratio C.rate D.speed
  9.A.spread B.passed C.printed D.completed
  10.A.inform B.be informed C.to be informed D.informed
  11.A.entertain B.encourage C.educate D.edit
  12.A.on B.through C.with D.of
  13.A.forms B.existence C.contents D.purpose
  14.A.tries to cover B.manages to cover C.fails to cover D.succeeds in
  15.A.source B.origin C.course D.finance
  16.A.way B.means C.chance D.success
  17.A.measures B.measured C.Is measured D.was measured
  18.A.somewhat B.little C.much D.something
  19.A.offering B.offered C.which offered D.to be offered
  20.A.by B.with C.at D.about

   For many people today, reading is no longer relaxation. To keep up their work they must read letters, reports, trade publications, interoffice communications, not to mention newspapers and magazines: a never-ending flood of words. In 1 a job or advancing in one, the ability to read and comprehend 2 can mean the difference between success and failure. Yet the unfortunate fact is that most of us are 3 readers. Most of us develop poor reading 4 at an early age, and never get over them. The main deficiency 5 in the actual stuff of language itself-words. Taken individually, words have 6 meaning until they are strung together into phrased, sentences and paragraphs. 7 , however, the untrained reader does not read groups of words. He laboriously reads one word at a time, often regressing to 8 words or passages. Regression, the tendency to look back over 9 you have just read, is a common bad habit in reading. Another habit which 10 down the speed of reading is vocalization—sounding each word either orally or mentally as 11 reads.

  To overcome these bad habits, some reading clinics use a device called an 12 , which moves a bar (or curtain) down the page at a predetermined speed. The bar is set at a slightly faster rate 13 the reader finds comfortable, in order to “stretch” him.The accelerator forces the reader to read fast, 14 word-by-word reading, regression and subvocalization, practically impossible. At first 15 is sacrificed for speed. But when you learn to read ideas and concepts, you will not only read faster, 16 your comprehension will improve. Many people have found 17 reading skill drastically improved after some training. 18 Charlce Au, a business manager, for instance, his reading rate was a reasonably good 172 words a minute 19 the training, now it is an excellent 1,378 words a minute. He is delighted that how he can 20 a lot more reading material in a short period of time.

  1. A.applying B.doing C.offering D.getting
  2. A.quickly B.easily C.roughly D.decidedly
  3. A.good B.curious C.poor D.urgent
  4. A.training B.habits C.situations D.custom
  5. A.lies B.combines C.touches D.involves
  6. A.some B. A lot C.little D.dull
  7. A.Fortunately B.In fact C.Logically D.Unfortunately
  8. A.reuse B.reread C.rewrite D.recite
  9. A.what B.which C.that D.if
  10. A.scales B.cuts C.slows D.measures
  11. A.some one B.one C.he D.reader
  12. A.accelerator B.actor C.amplifier D.observer
  13. A.then B.as C.beyond D.than
  14. A.enabling B.leading C.making D.indicating
  15. A.meaning B.comprehension C.gist D.regression
  16. A.but B.nor C.or D.for
  17. A.our B.your C.their D.sucha
  18. A.Look at B.Take C.Make D. Consider
  19. A.for B.in C.after D.before
  20. A.master B.go over C.present D.get through

  According to BT's futurologist, Ian Pearson, these are among the developments scheduled for the first few decades of the new millennium(a period of 1,000 years), when supercomputers will dramatically accelerate progress in all areas of life.

  Pearson has __1__ together to work of hundreds of researchers around the world to produce a __2__ millennium technology calendar that gives the latest dates when we can expect hundreds of key __3__ and discoveries to take place. Some of the biggest developments will be in medicine, including an __4__ life expectancy and dozens of artificial organs __5__ into use between now and 2040.

  Pearson also __6__ a breakthrough in computer human links. "By linking __7__ to our nervous system, computers could pick up __8__ we feel and, hopefully, simulate __9__ too so that we can start to __10__ full sensory environments, rather like the holidays in Total Recall or the Star Trek holodeck," he says.

  But that, Pearson points __11__, is only the start of man-machine __12__:"It will be the beginning of the long process of integration that will __13__ lead to a fully electronic human before the end of the next century."__14__ his research, Pearson is able to put dates to most of the breakthroughs that can be predicted. However, there are still no __15__ for when faster-than-light travel will be __16__, or when human cloning will be perfected, or when time travel will be possible.

  But he does __17__ social problems as a result of technological advances. A boom in neighborhood surveillance cameras will, for example, __18__ problems in 2010, while the arrival of synthetic __19__ robots will mean people may not be able to __20__ between their human friends and the droids. And home appliances will also become so smart that controlling and operating them will result in the breakout of a new psychological disorder-kitchen rage.

  1.[A]taken [B]pieced [C]kept [D]made

  2.[A]complicated [B]delicate [C]subtle [D]unique

  3.[A]breakthroughs [B]findings [C]events [D]incidents

  4.[A]expanded [B]extended [C]enlarged [D]enriched

  5.[A]being [B]becoming [C]carrying [D]coming

  6.[A]schedules [B]plans [C]predicts [D]designs

  7.[A]directly [B]instantly [C]precisely [D]automatically

  8.[A]that [B]how [C]what [D]all

  9.[A]thinking [B]hearing [C]sight [D]feeling

  10.[A]form [B]develop [C]find [D]undertake

  11.[A]out [B]at [C]to [D]toward

  12.[A]program [B]production [C]experiment [D]integration

  13.[A]finally [B]ultimately [C]utterly [D]absolutely

  14.[A]Through [B]Though [C]During [D]By

  15.[A]forecasts [B]articles [C]stories [D]meetings

  16.[A]advisable [B]affordable [C]available [D]valuable

  17.[A]solve [B]arose [C]exercise [D]expect

  18.[A]confront [B]cause [C]witness [D]collect

  19.[A]lovely [B]likely [C]lifelike [D]lively

  20.[A]distinguish [B]differ [C]diagnose [D]deviate


  Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities 1 it operates, and by federal and local governments. Public image is controllable 2 considerable extent, just as the product, price, place, and promotional efforts are.

  A firm's public image plays a vital role in the 3 of the firm and its products to employees, customers, and to such outsiders 4 stockholders, suppliers, creditors, government officials, as well as 5 special groups. With some things it is impossible to 6 all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, 7 it will undoubtedly find 8 from employees who see their jobs 9 .On the other hand, high quality products and service standards should bring almost complete approval, 10 low quality products and 11 claims would be widely looked down upon.

  A firm's public image, if it is good, should be treasured and protected. It is a valuable 12 that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily 13 or imitated by competitors. Such an image may enable a firm to 14 higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most 15 creditor relationships and lowest borrowing costs. It should also allow the firm's stock to command higher price-earnings 16 than other firms in the same industry with such a good reputation and public image.

  A number of factors affect the public image of a corporation. 17 include physical 18 , contacts of outsiders 19 company employees, product quality and dependability, prices 20 to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.

  1. A) which B) what C) where D) whom

  2. A) in B) within C) on D) to

  3. A) attraction B) attachment C) affection D) generalization

  4. A) and B) with C) as D) for

  5. A) converse B) diverse C) reverse D) universe

  6. A) satisfy B) treat C) amuse D) entertain

  7. A) so B) then C) thus D) but

  8. A) support B) identification C) compliment D) resistance

  9. A) ensured B) promoted C) threatened D) unemployed

  10. A) because B) while C) though D) when

  11. A) false B) fake C) artificial D) counterfeit

  12. A) fortune B) asset C) possession D) property

  13. A) countered B) defeated C) repelled D) compelled

  14. A) pay B) get C) order D) charge

  15. A) favorite B) prosperous C) favorable D) prospective

  16. A) rate B) ratio C) ration D) interest

  17. A) These B) They C) That D) It

  18. A) appliances B) equipment C) devices D) facilities

  19. A) on B) with C) in D) along

  20. A) relative B) related C) reliable D) reconcilable


  When women do become managers, do they bring a different style and different skills to the job? Are they better, or worse, managers than men? Are women more highly motivated and __1__ than male managers?

  Some research __2__ the idea that women bring different attitudes and skills to management jobs, such as greater __3__, an emphasis on affiliation and attachment, and a __4__ to bring emotional factors to bear __5__ making workplace decisions. These differences are __6_ to carry advantages for companies, __7__ they expand the range of techniques that can be used to __8__ the company manage its workforce __9__.

  A study commissioned by the International Women's Forum __10__ a management style used by some women managers (and also by some men) that __11__ from the command-and-control style __12__ used by male managers. Using this "interactive leadership" approach, "women __13__ participation, share power and information, __14__ other people's self-worth, and get others excited about their work. All these __15__ reflect their belief that allowing __16__ to contribute and to feel __17__ and important is a win-win __18__-good for the employees and the organization." The study's director __19__ that "interactive leadership may emerge __20__ the management style of choice for many organizations."


  1. A) confronted B) commanded C) confined D) committed

  2. A) supports B) argues C) opposes D) despises

  3. A) combination B) cooperativeness C) coherence D) correlation

  4. A) willingness B) loyalty C) sensitivity D) virtue

  5. A) by B) in C) at D) with

  6. A) disclosed B) watched C) revised D) seen

  7. A) therefore B) whereas C) because D) nonetheless

  8. A) help B) enable C) support D) direct

  9. A) evidently B) precisely C) aggressively D) effectively

  10. A) developed B) invented C) discovered D) located

  11. A) derives B) differs C) descends D) detaches

  12. A) inherently B) traditionally C) conditionally D) occasionally

  13. A) encourage B) dismiss C) disapprove D) engage

  14. A) enhance B) enlarge C) ignore D) degrade

  15. A) themes B) subjects C) researches D) things

  16. A) managers B) women C) employees D) males

  17. A) faithful B) powerful C) skillful D) thoughtful

  18. A) situation B) status C) circumstance D) position

  19. A) predicted B) proclaimed C) defied D) diagnosed

  20. A) into B) from C) as D) for

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